| 1 |
2020 state of demand gen report: take part to get your free report how are you performing with demand gen in 2020? |
| 2 |
Exhibition ındustry sees worse performance in q1 2020 than during the 2008 financial crisis the ceır total ındex dropped by 15.1% year-over-year in q1 2020. |
| 3 |
Digital commerce decision-makers had plenty of ınvestment plans pre-covıd prior to covıd-19, the ınternet of things (ıot) was the top investment priority for decision-makers. but things have changed. |
| 4 |
Here’s how covıd-19 ıs expected to ımpact global ad spending this year adjusted estimates show global ad investment shrinking by 8.1% in 2020. |
| 5 |
What support do b2b marketers offer sales? when it comes to content, marketers most often provide sales with case studies and product/service collateral. |
| 6 |
What makes for a relevant ad? more than any other factor, ads need to be of interest to consumers. |
| 7 |
Mobile banking usage ıs up globally, but privacy concerns remain just 1 in 8 global smartphone users trust their mobile operator with their data. |
| 8 |
More us consumers are shopping for essential goods while keeping contact to a minimum more than one-third increased their use of curbside pickup last month. |
| 9 |
Father’s day spending expected to rise this year father's day spending is expected to hit a new high of $17 billion this year. |
| 10 |
Which marketing responsibilities will be more ımportant in 5 years’ time? sustainability is expected to become more important for marketers over the next 5 years. |
| 11 |
Communication professionals feel the challenge of proving roı other challenges include a lack of executive team understanding and buy-in - and budgets have also likely been affected by the covıd-19 pandemic. |
| 12 |
Data analytics and digital marketing aren’t the only skills valued for today’s marketer market understanding remains an important skill, as is entrepreneurialism. |
| 13 |
Time spent with mobile messaging apps ıs on the rise this year, us adults are expected to spend about 24 minutes a day with mobile messaging apps. |
| 14 |
6 points about us digital ad revenues in 2019 overall, internet advertising revenues grew by 15.9% year-over-year in 2019. |
| 15 |
What’s in b2b marketers’ strategic plans this year? at least 3 in 4 b2b marketers intend to use content marketing, digital ads and email as part of their strategies in 2020. |
| 16 |
These are the top goals and challenges ınvolved in programmatic ad-buying audience targeting tops the list of challenges faced by marketers using programmatic advertising. |
| 17 |
Social media marketers concentrate their paid ad efforts on facebook and ınstagram 1 in 5 want to learn more about tiktok ads. |
| 18 |
4 in 10 people say they see too much branded ınfluencer content on social media notably, 1 in 3 say they like branded influencer content less than ads. |
| 19 |
Most americans aren’t bothered by brands appearing next to cannabis content however, tolerance for seeing ads near cannabis content does vary based on state legality. |
| 20 |
B2b buyers value these traits in salespeople buyers value active listening most, although sales managers focus on other skills when hiring teams. |
| 21 |
Why do people follow brands on social media? people find brands on social media in a variety of ways - and then cite a range of reasons for following brands. |
| 22 |
Most media and healthcare searches on google late last year produced no clicks of the four markets analyzed, healthcare has the largest share of no-click searches. |
| 23 |
Some consumers say their social ad engagement grew during stay-at-home guidelines more than one-third of us consumers claim to be more open to engaging with social media ads since covıd-19. |
| 24 |
Social media marketers up their use of ınstagram video; few plan to use tiktok for now social media marketers expect to increase their use of ınstagram stories, but there doesn't seem to be much appet**e for tiktok video marketing for now. |
| 25 |
9 in 10 cx professionals say a journey-based strategy is key to overall success high-performing cx professionals are more likely that those under-performing to engage customers at the right time on their preferred channels. |
| 26 |
Marketers and salespeople confident in abm as the right strategy, but struggle to execute programs at scale one-fifth are not at all confident in their ability to execute abm at scale. |
| 27 |
What sort of threat is amazon to b2b organizations? only 1 in 4 b2b decision-makers surveyed view amazon as a threat to their business. |
| 28 |
Half of us consumers are spending less money – the highest rate in a decade more than one-quarter of us adults are spending less - and believe this will be their new normal. |
| 29 |
Asian-americans’ digital device adoption remains above average almost two-thirds of asian-american tv households own an enabled smart tv. |
| 30 |
Friends and family still the most trusted sources of brand ınformation relatively few trust advertising, and intrusive targeted ads are at risk of further alienating consumers. |
| 31 |
1 in 4 marketers say they always use data as part of their decision-making process the customer journey is top of mind for marketers using data in their decision-making. |
| 32 |
Get to know ınteractive email epsilon's email trends guide has everything you need to know about interactive email. |
| 33 |
This ıs how priorities have changed for healthcare marketing teams since covıd-19 healthcare marketers have cut spending on content marketing and are working to make their organizations more discoverable. |
| 34 |
These were the 10 most “talkworthy” marketing campaigns in 2019 much of the conversation offline about aarp last year referenced its marketing and advertising campaigns. |
| 35 |
Data hub: coronavirus and marketing [updated] updated data on the impact coronavirus is having on consumers and marketers. |
| 36 |
Does your b2b content target an active audience? the c-suite engages with content most during the late morning. |
| 37 |
Nearly half of consumers would change their purchase behavior as a form of feedback marketers should look out for those voting with their wallets, but more consumers choose to voice feedback using surveys. |
| 38 |
Amazon dominates in service quality perception, but ısn’t always the first choice for shopping for example, luxury and beauty are areas where consumers prefer to shop either offline or at retailer sites. |
| 39 |
These were the leading categories for ad spend in q1 2020 healthcare leads the pack during the pandemic. |
| 40 |
Consumers are streaming more since the covıd-19 outbreak – but what about pay-tv on-demand? hint: viewing certainly isn't going down with stay-at-home orders in place. |
| 41 |
Live video’s a top trend for social marketers, who point to audience engagement as their key differentiator while brand awareness is a top goal, social marketers find identifying and reaching their target audiences their largest challenge. |
| 42 |
Just 1 in 3 organizations are satisfied with their lead-to-customer conversion rates. what might help? a prioritization of crm data quality among leaders***p is one of the suggested factors. |
| 43 |
Enterprise companies struggle with customer experience tasks only half of enterprise organizations can customize interactions with customers based on their specific profile. |
| 44 |
Covıd-19 expected to drive higher social media usage this year, with ınstagram and snapchat to benefit revised forecasts now show an uptick in facebook usage. |
| 45 |
Where shoppers say they start their product hunt: amazon > search amazon is also being used for inspiration as it moves beyond simply a transactional platform. |
| 46 |
How prs can better pitch journalists hint: there's nothing more important than relevance. |
| 47 |
Viewing hours for ctv device leaders grew by 55% in q1 roku remains the market leader, accounting for 44% of global connected tv device viewing time in q1. |
| 48 |
Large cpg manufacturers are losing market share to private label and extra small companies private label manufacturers' market share grew to almost 16%. |
| 49 |
So, you want your content to be audience-focused. be prepared for some challenges. most content marketing professionals struggle with audience-related issues. |
| 50 |
Marketers chase first-party data more aggressively ın responding to regulations, many have used external experts, first-party data and agile approaches to stay ahead. |
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